Barry Faircloth Named NAADD Fundraiser of the Year
Barry Faircloth
Feb. 11, 2015

By Katharine Williams, Wake Forest External Communications (@WFUDeaconClub)

WINSTON-SALEM, N.C. - Barry Faircloth, Associate Athletic Director for Development at Wake Forest University has been named the 2015 National Association of Athletic Development Directors (NAADD) Fundraiser of the Year.

In his 14th season at Wake Forest and his 13th as Associate Athletic Director of Development, fundraising efforts at Wake Forest have been transformed under Faircloth's leadership with a focus on major gift fundraising, strict accountability with development staff and the creation of volunteer committees to involve and assist in the development process. Wake Forest donors have responded by surpassing the $95 million goal set for Athletics as part of the university's Wake Will Campaign. As of February 1, 2015 a total of $116 million has been raised well in advance of the campaign end date in June 2018. In the past year, total fiscal year giving surpassed $48 million, representing a 216% increase over the previous year.

"Barry has recruited an outstanding volunteer leadership team, arranging each member as the leader for one of the major campaign priorities. He expertly managed their energies and guided them to unprecedented success. With multiple concurrent and ambitious facilities projects underway in the early years of the campaign, the organization and mobilization of campaign volunteers was essential. Barry's vision, strategic thinking and compelling passion provided the driving force to make each project a reality," said Mark Petersen, Vice President of Wake Forest University Advancement.

"The fundraising success enjoyed by Wake Forest Athletics today reflects Barry's outstanding commitment to his role, as evidenced in the growth of total yearly gifts from $6,700,000 in 2001 to total commitments of $48,000,000 in 2014. Barry believes deeply in the vision of our department--to surround talented young men and women of character with the opportunities, support and resources necessary for them to become true champions, capable of success both in competition and in life," said Ron Wellman, Athletic Director of Wake Forest University.

Faircloth has been a leader within the Atlantic Coast Conference development directors and has served as a past chair of the ACC Development Directors. He is also leading an initiative of Fan's First within the ACC as an effort to carry the voice of fans and donors in a unified way to the conference Athletic Directors. Most notably, Faircloth led an effort by the ACC development directors to move the ACC Tournament from a domed venue to an arena. Faircloth serves on various boards in the community including Hospice Palliative Care Executive Committee Member and Co-Chair of the Triad JDRF Golf Tournament.

Faircloth started his career in sales at Wallace Computer services where he worked for 8 years, becoming a District Sales Manager at the age of 25 before coming to Wake Forest in 2001. Over the course of the last 14 years at Wake Forest, Faircloth has overseen most of the external facing functions, including; Marketing, Ticket Sales, Ticket Office, Media Relations, Gift Accounting and Development. A 1993 graduate of Wake Forest University, he and his wife, Beth, another 1993 Wake Forest graduate, have three children, Spencer, Sophie and Olivia.

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