Wake Forest, Greensboro Coliseum Complex Announce Partnership
L-R: Wake Forest AD Ron Wellman, Greensboro Mayor Robbie Perkins, Winston-Salem Mayor Allen Joines and Matt Brown, Managing Director of the Greensboro Coliseum Complex

Sept. 26, 2013

By Steve Shutt, Wake Forest Athletic Communications (@DemonDeacons)

WINSTON-SALEM, N.C. - Wake Forest University has contracted the Greensboro Coliseum Complex to book and manage external events at Lawrence Joel Veterans Memorial Coliseum (LJVM) and other University athletic venues, effective immediately.

The announcement was made this morning during a news conference in Wake Forest University's Deacon Tower at BB&T Field.

The five-year agreement allows the Greensboro Coliseum Complex to handle booking, ticketing, and marketing services for all non-Wake Forest University athletic events at LJVM.

Wake Forest purchased the Joel Coliseum form the City of Winston-Salem in May.

"Our partnership with the Greensboro Coliseum Complex will ensure that Triad-area residents continue to have a wide array of quality entertainment options at the Joel Coliseum," said Wake Forest University Director of Athletics Ron Wellman. "By partnering with a successful coliseum such as the Greensboro Coliseum Complex, we will gain immediate credibility and security as we move into the booking of entertainment acts. We feel our collaboration will benefit all Winston-Salem and Triad residents."

Wake Forest basketball has called the Lawrence Joel Veterans Memorial Coliseum home for over 20 years. The arena, which is named after Winston-Salem's only veteran to have received the Congressional Medal of Honor, seats 14,665 fans and has hosted four NCAA Tournament events (1993, 1997, 2000, 2007). It also hosts a variety of concerts, family shows, conventions and other events on an annual basis.

"This agreement will ensure that the Piedmont Triad region will be given every opportunity to host as many live events as possible," said Matt Brown, managing director of the Greensboro Coliseum Complex. "It ensures the citizens of Winston-Salem will continue to be able to enjoy the traditional events at Lawrence Joel Coliseum that they have attended in the past, while also allowing our booking department to have additional venue options to offer promoters for upcoming events. This increased flexibility will hopefully result in more live entertainment events in the Triad, creating a win-win situation for residents of our region."

The agreement also allows the potential for the Greensboro Coliseum Complex to book non-athletic events at other Wake Forest facilities such as BB&T Field, Wake Forest Baseball Park and the Wake Forest Tennis Complex.

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