Bill joined Wake Forest as the Assistant Athletic Director and Tournament Director for the Winston-Salem Open in February 2011.
Previously he served as the Director of Sales and Marketing for the USTA Southern Section where he oversaw Sales, Marketing, Public Relations, Tennis Service Representatives, Membership Development, Publications, and Promotions for the largest of the USTA's 17 Sections since 2002.
Prior to that, he spent over 15 years working for ProServ, one of the largest Sports Marketing Agencies in the world, as the General Manager of the Atlanta office and Tournament Director of the ATP Tournament in Atlanta, The AT&T Challenge.
Bill has produced, marketed, as well as sold sponsorships for Professional Tennis, Beach Volleyball, Basketball, and Golf events for over 25 years. From 2004-10 Bill co-hosted a Tennis Issues Television Show that was shown weekly during the summer on the Fox Sports South and NBC WXIA in Atlanta titled "Matchpoint Southeast", and a similar summer Radio Show on 680 the Fan (680 AM) in Atlanta.
After moving to Winston Salem he began hosting a Summer Tennis Radio Show "Racquet Up" in Winston-Salem on WSJS AM 600. Since 2009, he has also handled play-by-play and color commentary duties at the US Open (the most attended annual sporting event in the world) on usopen.org radio.
Bill resides in Winston-Salem with his wife Shea, and their two children Ansley and Lealand.